Europe is leading the market of torque-controlled robots. These robots can withstand physical interaction with the environment, including impacts, while providing accurate sensing and actuation capabilities. I.AM. leverages this technology and strengthens European leadership by endowing robots to exploit intentional impacts for manipulation. I.AM. focuses on impact aware manipulation in logistics, a new area of application for robotics which will grow exponentially in the coming years, due to socio-economical drivers such as booming of e-commerce and scarcity of labor.